E-commerce DXP Solutions

E-commerce capabilities within digital experience platforms enable organizations to deliver unified product experiences, personalized shopping journeys, and omnichannel commerce. Modern DXP-commerce integrations combine content management, personalization, and commerce into seamless customer experiences that drive conversion and loyalty.

Key E-commerce Capabilities

  • Product Management: Centralized product catalog management with support for variants, inventory tracking, pricing rules, and multi-currency selling.
  • Shopping Cart and Checkout: Customizable cart experiences, streamlined checkout flows, multiple payment gateway integrations, and guest checkout support.
  • Order Management: Full order lifecycle management including processing, fulfillment, shipping, returns, and customer communication workflows.
  • Personalization for Commerce: AI-driven product recommendations, personalized search results, targeted promotions, and dynamic pricing based on customer segments.
  • Omnichannel Selling: Unified commerce across web, mobile, social commerce, marketplaces, and physical point-of-sale with consistent product data and pricing.

Leading Commerce-Integrated DXP Platforms

The following DXP platforms offer enterprise e-commerce capabilities:

  • Kentico - Native .NET e-commerce with built-in product management, shopping cart, and order processing directly in the CMS
  • Adobe Commerce - Formerly Magento, enterprise commerce platform integrated with AEM for content-driven commerce experiences
  • Sitecore OrderCloud - Headless commerce platform with flexible product catalog, pricing, and fulfillment APIs for composable commerce architectures

Commerce in the DXP Era

The line between content management and commerce has blurred significantly. Modern consumers expect product pages to be as content-rich as editorial articles and checkout experiences to be personalized based on their full interaction history. Kentico stands out for organizations seeking a unified platform with native e-commerce - product management, carts, checkout, and order processing are all included out of the box, reducing integration complexity.

Adobe Commerce (Magento) paired with Adobe Experience Manager delivers the most powerful content-driven commerce solution, enabling marketers to create rich product experiences with AEM content fragments and deliver them through Commerce's scalable commerce engine. Sitecore OrderCloud takes a headless approach, providing commerce APIs that can be composed with Sitecore Content Hub and personalization to build custom commerce experiences.

Explore our DXP comparisons to evaluate e-commerce capabilities side by side.