Information We Collect
We collect minimal information necessary to provide and improve our service. This includes:
- Contact Form Submissions: When you submit our contact form (for consulting inquiries, resource downloads, or partner referrals), we collect your name, email address, company, budget range, tech stack, and message content. This information is used to respond to your inquiry and, with your consent, to connect you with certified DXP implementation partners or send you the requested resource. We do not sell this data.
- Resource Downloads: When you download gated resources (RFP templates, TCO calculators, migration checklists), we collect your business email to deliver the download link and may follow up with relevant DXP insights. You can unsubscribe at any time.
- Analytics Data: We use privacy-respecting analytics to understand general traffic patterns. This includes anonymized data about page views, referring sites, and browser type. No personally identifiable information is collected through analytics.
- Cookies: We use minimal cookies for essential functionality. Analytics cookies (GA4) are set only after your consent. Advertising cookies (Google AdSense) are used only after your consent — see the Advertising section below for details and opt-out options.
How We Use Your Information
- To respond to your inquiries and provide customer support
- To deliver requested resources (templates, calculators, checklists)
- To connect you with verified DXP implementation partners (with your consent)
- To send occasional DXP industry insights and resource updates (opt-in)
- To improve our website content and user experience
- To monitor and analyze usage patterns and trends
- To comply with legal obligations
Affiliate & Partner Relationships
We maintain the following commercial relationships:
- Vendor Affiliate/Partner Programs: We participate in affiliate and partner programs with DXP vendors (Adobe, Sitecore, Optimizely, Acquia, Liferay, Kentico). External links to vendor websites marked with † may include tracking parameters. We may earn referral fees if you engage with these vendors through our links.
- Implementation Partner Directory: Our partners directory includes both free and paid listings. Enhanced and featured listings are paid placements. We do not charge buyers for introductions.
- Lead Generation: We generate qualified leads for DXP consulting workshops and architecture audits. These are our own services — we do not sell leads to third parties.
All sponsored/affiliate links are clearly marked with rel="sponsored" and/or † symbol. Editorial content is never influenced by commercial relationships.
Advertising (Google AdSense)
We display advertising served by Google AdSense. Google, as a third-party vendor, uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.
- Personalized advertising is only used after you accept marketing cookies via our consent banner. If you reject or have not yet responded, only non-personalized ads may be shown.
- Opt out of personalized advertising at any time via Google Ads Settings or www.aboutads.info.
- You may also disable cookies in your browser settings, though this may reduce site functionality.
Information Sharing
We do not sell, trade, or otherwise transfer your personal information to third parties except:
- To connect you with a verified DXP implementation partner only with your explicit consent via our contact/partner intro forms
- To process resource downloads and send follow-up communications (opt-out available)
- As required by law or to protect our rights
We may share anonymized, aggregate data with partners for research purposes, but this data cannot be used to identify individual users.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Your Rights
You have the right to:
- Request access to any personal data we hold about you
- Request correction or deletion of your personal data
- Opt out of any data collection or marketing communications (contact us to exercise this right)
- Request a copy of your data in a portable format
Third-Party Links
Our website contains links to third-party websites (vendor sites, partner sites). We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.
Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated effective date.
Contact
If you have questions about this privacy policy, please contact us.